Milano Bike – e-Bike Website

Milano Bike is a city bike – and now e-bike – manufacturer based in Milan, Italy. In 2022, Youthquake re-designed their website with new 3D models, renders an animations embedded in a new website navigation.

As art director, for each bike I created the relative 3D model, including all mechanical parts and accessories, used then to create all renders and animations present in the website.

The Dressed model is designed for a super-comfortable and fully-accessorised navigation around the city, complete with fenders and lights. For this model I imagined an urban, sterile interior design, some sort of garage where you can park your bike.

The Nude model is the simplified, lighter version of the same bike, boiled down to its core components. For this, I designed a more natural, simple space that only contains what’s necessary.

Inside each e-bike page, we also dived into each component through different renders and animations with infographics.